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Knowles is one of the most regarded sexually appealing artists in the industry. She has been known in media for her curvaceous body that is complemented with her choice of clothing and has been tagged as famous for it.According to her, "I like to dress sexy and I carry myself like a lady," but she has said that the way she dresses on stage is "absolutely for the stage". As someone who is fond of fashion, Knowles combines its artistic elements with her music videos and performances. According to Italian fashion designer Roberto Cavalli, she uses different styles and tries to harmonize it with the music while performing. The B'Day Anthology Video Album showed many instances of fashion-oriented footage, depicting classic to contemporary wardrobe styles. People magazine recognized Knowles as the best-dressed celebrity in 2007. Knowles' mother wrote a 2002-published book, titled Destiny's Style: Bootylicious Fashion, Beauty and Lifestyle Secrets From Destiny's Child, an account of how fashion had an impact on Destiny's Child's success.

Despite all her accomplishments, Knowles has been a source of rumors and a subject of public ridicule throughout her career. As one of the most media-exposed black artists in the United States, Knowles has often received criticism due to racism and sexism. A fan of hers points out, "[Knowles] portrays herself as a sex symbol rather than an artist." Toure of the Rolling Stone stated that since the release of Dangerously in Love, "[Beyoncé] has become a crossover sex symbol a la Halle Berry ..." Her appearance in Vanity Fair magazine also provoked issues that her skin tone was digitally altered.

In 2007, Knowles was featured on the cover of Sports Illustrated Swimsuit Issue, the first non-model and non-athlete woman to pose on the issue and the second African American model after Tyra Banks. In the same year, Knowles appeared on billboards and newspapers across the United States showing her holding an antiquated cigarette holder. Taken from the back cover of B'Day, the image provoked response from an anti-smoking group, stating that she did not need to add the cigarette holder "to make herself appear more sophisticated".