Products and endorsements

Knowles signed with Pepsi in 2002 for a promotional deal, which included appearances on TV commercials, as well as radio and Internet advertisements. She was included by the company as endorser to help accomplish wider demographic coverage. A 2004 Pepsi TV commercial in the theme of "Gladiators" featured Knowles and singers Britney Spears, Pink, and Enrique Iglesias,Jennifer Lopez and David Beckham entitled "Samurai". and the following year with

Knowles' range of commercial deals and products also includes beauty care products and perfumes. She signed with cosmetics company L'Oréal in 2003, earning her about $1 million. She launched her own fragrance called True Star, a Tommy Hilfiger scent, in 2004. As part of her contributions to the product, Knowles sang a cover version of "Wishing on a Star" for the True Star commercials, for which she earned $250,000. She also launched Hilfiger's True Star Gold in 2005 and Emporio Armani's Diamonds in 2007. Forbes magazine reported that Knowles earned $80 million between June 2007 and June 2008, combined with her album, tour, fashion business, and promotional deals. It made her the world's second best-paid music personality for this span of time.